
Pubblicato 21-01-2025
Parole chiave
- post-spectoriality,
- cinema,
- post-seriality,
- Netflix,
- Z Generation
Abstract
The Covid-19 pandemic has profoundly changed consumption habits and practices, affecting various aspects of daily life. In particular, Generation Z has experienced a high level of stress, exacerbated by contemporary social issues. This has affected their consumption habits, with an increasing preference for streaming platforms such as Netflix, which has transformed the way audiovisual content is enjoyed. Individual, personalized and immersive viewing, along with the phenomenon of binge-watching and second screen has changed the relationship between audiences and media. The objective of the paper is to investigate how Netflix and other platforms have contributed to the creation of new cultural and social dynamics, making the fruition of content more fluid and accessible until analyzing the new ways of fruition and promotion of film content, via TikTok, through the fragmentation of works and adaptation to the logics of digital culture. Content thus becomes easily shareable and reworkable, creating a continuous interaction between traditional media and new forms of online socialization. This phenomenon of “expanded cinema” marks the transition to a new era, where the boundaries between media dissolve and content is enjoyed in increasingly personalized and fragmented ways. Moreover, artificial intelligence could further transform film language and practices, leading cinema toward new forms of experimentation and permanently changing its future enjoyment.